Nov 9, 2010
Londis and Barnardos were celebrating as their “Write Up My Street” promotion beat off stiff competition from Tesco and Gala to win the Best Charitable Initiative of the year at the inaugural Checkout National FMCG Awards in the Four Seasons. Judges said: “that the Londis “Write Up My Street” promotion had a great local feel, with a tangible link between the overall campaign and the in-store activity. The campaign was a good fit with the Londis community-based positioning, and in addition to raising money for a good cause, helped promote creative writing and reflection on the importance of local communities among Irish children and teenagers”. 

Speaking after the win Gillian Rigley Londis Marketing Executive said: “We are thrilled to get this recognition for the work we’ve done with Barnardos in creating the “Write Up My Street” initiative, over the last two years we have raised €65,000 for the charity and received thousands of short stories written by children from all over Ireland. These heartening tales describing the communities in which we live, very much reflect the commitment Londis Retailers make to communities across Ireland. By buying this book Londis customers have been helping Barnardos work with children in communities that need our help most”. 

The Checkout National FMCG Awards, held in association with the Irish Daily Mail, recognise excellence in FMCG marketing, advertising, product development and promotional execution. Run by leading grocery trade magazine Checkout, the awards aim to honour the very best initiatives by Ireland's retailers and suppliers. The Checkout National FMCG Awards are judged by a panel of Ireland's top retailers and FMCG marketers. 

John Ruddy, Editor of Checkout commended Londis on the achievement stating: “Londis “Write Up My Street” is a great example of a campaign which really drives retailer involvement and local participation. Many retailer sponsorships or charitable initiatives have a more corporate focus, but Write Up My Street was all about highlighting the importance of community and the importance of the local retailer in driving that community spirit. It was a great fit for the Londis brand”.